Strategy and policy

Table of Contents History of the Apple Company Strategies and policies of the Apple Company Conclusion Bibliography Strategy and policy are the backbones of success in the business world. If the policies and strategies of a company are well structured, they mostly translate to profits (Colley, 2004, p. 23). This is because strategic planning helps an organization to produce goods that are appreciable by their customers and also helps them to enter new markets and thus widen their customer base. Advertising We will write a custom report sample on Strategy and policy specifically for you for only $16.05 $11/page Learn More Additionally, strategic planning helps a company plan well for the future and be aware of future business twists and also helps it to maximally employ the skills of its workforce. On the other hand, development of policies helps an organization to maintain ethical standards and thus maintain its goodwill. Policies also protect the as sets of the organization and thus they protect the organization from losses fuelled by fraudulent employees and/or court cases which will, otherwise, be evident in the organization (Hartley, 2010, p. 1). This paper explores the strategies and policies of the Apple Company. History of the Apple Company Apple was founded by Steve Jobs and Wozniak Steve in the year 1976. It was initially a computer manufacturing company but it has, since them, expanded to offer a variety of technology products and a wide range of electronics. In the last 30 years, Apple has expanded its product base to include products like laptops, Mac OSX, the iPod, the iPad, the iPhone, Apple TV, Mac OS Server and a wide variety of desktops. The strategic innovation of the Apple Company has enabled it to gain worldwide popularity with its recent product, the iPad, hitting a million sales marks recently. A billion units of the product are expected to be sold by the end of May. On the other hand, the iPhone is in sto ck in close to a hundred countries (Malik, 2010, p. 1). The company has been revolutionary in the distribution of digital media and in the field of personal computing. It has dominated most technology consumers and achieved commendable appreciation from educational establishments. Most educational institutions are now using Apples products in their classrooms and computer laboratory. Additionally, a great number of students and lecturers own Apple products for their personal computing and technology needs (Malik, 2010, p. 1). This success can be partly attributed to the priority that the Apple Company gives to strategic innovation and invention.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategies and policies of the Apple Company The Apple Company has also established relationships with international agents to help them market their products. For instance, Rogers Communications Inc . markets Apple products in Canada. They have recently developed policies on the marketing of data plans for the iPad. They offer 250 Mb monthly data for $15 and 5 Gb for $ 35. They do not have an unlimited data plan because they believe that most customers use less than 250 Mb in a month. This is contrary to the policies set by the Apple Company in the U.S. where they have offered an unlimited data package for $ 30 (Rowley, 2010, p. 1). This way, the Apple Company is able to provide products that a specialized for different groups of customers. As stated earlier, much of the success of the Apple Company can be attributed to the priority that the company gives to strategic innovation. To exemplify this, in the recent past, the company took the mobile telephony by storm with its invention of the iPhone. It has fantastic features which include a user friendly User Interface, voicemail enhancement, a powerful GPRS and a powerful platform for development and information sharing. These features enabled the iPhone to be the choice of consumers registering exponential sales in the U.S. since its launch. There are currently more than 6.5 million iPhones active in the U.S. alone. The company has also developed an online music store. This innovative step has enabled the company to market tunes for their products such as the iPhones. It is also a strategic step since in selling their iTunes, the company also gets a chance to market their products to prospective customers since people buying iTunes are also potential customers for products like the iPod, the iPhone etc (Doughdale, 2010, p. 1). Apple has also upheld inter-corporation cooperation. To achieve this end, it worked in alliance with Microsoft in the 1990’s incorporating Microsoft’s products like office in their systems. They also abandoned Suns Original for Microsoft java Implementation and took Microsoft browser, the Internet Explorer, as a Mac OS standard. This strategy of cooperation made th e Apple Company to get out of losses that were experienced by the company in 1997. It also helped the company to provide the customers with products that were compatible with other products in the market. For instance, the incorporation of office was a big step in their recovery (Rowley, 2010, p. 1).Advertising We will write a custom report sample on Strategy and policy specifically for you for only $16.05 $11/page Learn More Many people will agree with me that Apple is the company of the decade. In the last decade, Apple has launched a number of new products that have gained amazing popularity and revolutionized the technology industry. To get a glimpse of the success that Apple has seen in the last decade, let us compare it with the technology giant, Google. The performance of the stock of the giant is amazing but it does not compare to the performance of Apple. Since the time it was listed, Google’s stock has risen by an approximate 500%. In t he same period, the stock of Apple has risen by about 1200% (Saxena, 2010, p. 1). This highlights the fact that Apple was the most performing company in the last decade. This success is attributable to the aforementioned strategic innovation in consumer demanded technology products like the iPhone that has revolutionized the Smartphone industry and the iPod whose influence in the music industry is massive (Foremski, 2010, p. 1). To cite a current example, the company is now accepting advance orders for the iPad from international clients. This is a strategy that will definitely help in the realization of exponential sales of the product when the company enters international markets in the end of May. The pre-order strategy has been implemented for the eight countries which appreciate the iPad launch as a very significant event. This implies that the pre-order strategy will definitely have its desired effect since Apple customers in these countries are genuinely interested in acqui ring the iPad. The Apple Company has also adopted a strategy to control the kind of software and applications that run in its hardware. This was developed to add to the existing control on the Operating System that runs on Apple systems. Many critics have branded Apple Inc. the control freak but the control is advantageous to the company since it enables the company to market more of their software and applications. In this regard, the applications which run on the iPad and the iPhone are all developed by Apple Inc (Foremski, 2010, p. 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another strategy that has enabled Apple Inc. to maintain its competitive edge is its acquisition policy. Remarkable among its acquisitions is the acquisition of its co-founder, Steve Jobs, and his company NeXT. This acquisition brought to Apple a lot of expertise and innovations that enabled the creation of iMac and Mac OS X gold. The company has recently acquired a chip company in order to maintain a competitive edge in the mobile industry. The acquired company, Intrisity, was bought for 121 million dollars, which is a negligible amount of money to Apple compared to the benefits that the company will bring to Apple Inc (Doughdale, 2010, p. 1). The involvement of the company in the microchip industry has been very profitable to the company since its conception. It is the microchip resources possessed by Apple that have enabled the company to develop products like the iPhone, the iPod and the iPad which are have skyrocketed the success of the Apple Company. Unfortunately, Lala, a company bought by Apple specializing in streaming of music, is closing down by the end of May. This is bad news to the music streaming industry and to Apple since other music streaming sites using Apples app store may be affected. Users may become reluctant to the buying of music for ownership. Such music sites include Rhapsody, Pandora, MOG etc (Saxena, 2010, p. 1). Apple Inc’s policies have also helped it to achieve the success it has achieved in the last decade. Consider for example its sales and refunds policy. The company offers assistance about product information, pricing, orders etc throughout the week. This enables it to reach a myriad of customers interested in its high quality technology products. The company accepts defective products from customers to ensure that their customers get the best of its products (â€Å"Apple store†, 2010, p. 1). This has made Apple customers gain confidence in the products of the company and thus it has helped in increasing th e customer base of the company. The company also offers a variety of software which is readily available for downloading on the internet (Lowensohn, 2010, p. 1). This has made the company reach software customers across the globe and it has also enabled the company to market its products since most of its software are compatible with its systems and devices. Conclusion The Apple Company can be taken as the benchmark of the importance of strategy in the corporate world. Its strategic involvement in products other than desktop computers depending on demand has made the company achieve unimaginably. Much of the success of the company can be attributed to its investment in strategic products like the iPhone, iPod and the iPad. All these products serve different industries and were developed by the company due to its innovative capability and the demand of such products in the technology market. The company has been able to achieve an innovative and competitive edge though the use of a variety of strategies which include acquisition, inter-corporation cooperation, online marketing, international market exploitation and exceptional customer care. All the stated strategies were meant to beef up their digital hub strategy which focuses on Macs (hubs) and spokes, software and hardware (Mortensen, 2010, p. 1). The company has therefore been able to achieve its objectives by the production of the aforementioned devices. Bibliography Apple Store. (2010). Sales and refund Policy. Available from, http://storeimages.apple.com/1692/store.apple.com/Catalog/US/Images/salespolicies.html Colley, J. (2004). Corporate Strategy. California. Barnes Noble. Doughdale, A. (2010). Lala is shutting down. Available from, http://www.fastcompany.com/1634508/apple-lala-itunes-music-streaming Foremski, T. (2010). Apple’s Strategy: active curation creates value. Available from, http://www.zdnet.com/blog/foremski/apples-strategy-active-curation-creates-value/1315 Hartley, M. (2010). R oger’s iPad plan to have no contract. Available from, http://www.vancouversun.com/business/fp/Rogers+iPad+plan+have+contract/3010440/story.html Lowensohn, J. (2010). iPad hot on eBay, but for how long? Available from, http://news.cnet.com/8301-27076_3-20004562-248.html Malik, O. (2010). Why Apple Was My Company of the Decade. Available from, gigaom.com/2010/01/01/apple-company-of-the-decade/ Mortensen, P. (2010). The dawn of Apple’s Dominance: Digital Hub Strategy, Revisited. Available from, http://www.cultofmac.com/the-dawn-of-apples-dominance-digital-hub-strategy-revisited/27810 Rowley, J. (2010). Apple policy said to prompt U.S. allegation by Adobe. Available From, http://www.bloomberg.com/apps/news?pid=newsarchivesid=asdIuYfRt_7U Saxena, R. (2010). Apple Inc. now taking pre-orders for Apple iPad international customers. Available from, trendsupdates.com/apple-inc-now-taking-pre-orders-for-apple-ipad-for-international-customers/ This report on Strategy and policy was written and submitted by user Jordan Jefferson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Defining General Education

Defining General Education General Education is the program of education that typically developing children should receive, based on state standards and evaluated by the annual state educational standards test. It is the preferred way of describing its synonym, regular education. It is preferred because the term regular connotes that children receiving special education services are somehow irregular. General Education is now the default position since the passage of the reauthorization of IDEA, now called IDEIA (The Individuals with Disabilities Education Improvement Act.) All children should spend a significant amount of time in a general education classroom, unless it is in the best interest of the child, or because the child is a danger to him/herself or others. The amount of time a child spends in the general education program is part of his or her Placement. Once again, General Education is the curriculum designed for all children which is meant to meet state standards, or if adopted, the Common Core State Standards. The General Education program is also the program which the states annual test, required by NCLB (No Child Left Behind,) is designed to evaluate.   IEPs and Regular Education ​In order to provide FAPE for special education students, IEP goals should be aligned with the Common Core State Standards. In other words, they should show that a student is being taught to the standards. In some cases, with children whose disabilities are severe, IEPs will reflect a more functional program, which will be very loosely aligned with the Common Core State Standards, rather than directly linked to specific grade level standards. These students are most often in self-contained programs. They are also the most likely to be part of the three percent of students allowed to take an alternate test. Unless students are in the most restrictive environments, they will spend some time in the regular education environment. Often, children in self-contained  programs will participate in specials such as physical education, art, and music with students in the regular or general education programs. When assessing the amount of time spent in regular education (part of the IEP report) time spent with typical students in the lunchroom and on the playground for recess is also credited as time in the general education environment.   Testing Until more states eliminate testing, participation in high stakes state tests aligned to the standards is required of special education students. This is meant to reflect how the student performs alongside their regular education peers. States are also permitted to require that students with severe disabilities are offered an alternate assessment, which should address the state standards. These are required by Federal Law, in the ESEA (Elementary and Secondary education act) and in IDEIA. Only 1 percent of all students are allowed to take an alternate test, and this should represent 3 percent of all students receiving special education services.

3 Types of Redundancy to Avoid

3 Types of Redundancy to Avoid 3 Types of Redundancy to Avoid 3 Types of Redundancy to Avoid By Mark Nichol Redundancy in a sentence is annoying, and it is also a nuisance. Conveying information in more than one way, or by repeating wording, is consciously or subconsciously distracting to the reader and contributes to compositional clutter. Note in the discussions and revisions following each example how the sentence in question can be improved by deleting such infelicities. 1. Like Smith, Jones also owns a family-run business. When an additive word or phrase such as like or â€Å"in addition to† introduces a sentence, using also to bridge the complementary phrases is redundant: â€Å"Like Smith, Jones owns a family-run business.† 2. Many components, such as asset balance, deposit balance, and interest income, etc., should be sensitive to the change in the macroeconomic environment. Use of a phrase like â€Å"such as† or â€Å"for example† (or the corresponding abbreviation e.g.) is redundant to etc. (or â€Å"and so on†): â€Å"Many components, such as asset balance, deposit balance, and interest income, should be sensitive to the change in the macroeconomic environment.† (Or â€Å"Many components- asset balance, deposit balance, and interest income, etc.- should be sensitive to the change in the macroeconomic environment.†) Note, however, that i.e., which means â€Å"that is† (or â€Å"that is† itself), pertains to clarification and not to listing of examples, so it is not redundant to etc. 3. But the policy is not solely about consumers; it is about what the law calls a data subject. A data subject is defined as a living individual to whom personal data relates. Avoid ending one sentence and beginning the subsequent sentence with the same word or phrase, which generally occurs when a word or phrase is introduced and then immediately defined: â€Å"But the policy is not solely about consumers; it is about what the law calls a data subject, which is defined as a living individual to whom personal data relates.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts15 Great Word GamesHow to Address Your Elders, Your Doctor, Young Children... and Your CEO

Critically discuss using empirical evidence, the various reasons for Essay

Critically discuss using empirical evidence, the various reasons for Foreign Direct Investment - Essay Example The effect of FDI on host economies has been the subject of extensive research. As pointed out by Hanson (2001), both theory and empirical evidence provide mixed results on the net welfare effect of inward FDI on recipient countries. The attitude towards inward Foreign Direct Investment (FDI) has changed considerably over the last couple of decades, as most countries have liberalized their policies to attract investments from foreign multinational corporations (MNCs). In fact FDI has proved to be resilient during financial crises. For instance, in East Asian countries, such investment was remarkably stable during the global financial crisis of 1997-98. This crisis mainly involved four basic problems (CRS Report, 1998): Economists argue that the primary cause of the crisis was too much government intervention in economic activity, leading to misdirected and inefficient investments in both public and private projects. As an aftereffect of the crisis short-term capital inflows were viewed as unstable and thus dangerous; long-term capital movements were seen as stable and thus desirable. Therefore an emphasis was put on de-emphasizing short-term capital inflows and encouraging long-term capital inflows, especially FDI which was seen as directly enhancing domestic productive capabilities. There’s one school of thought which puts the blame for this crisis on FDI itself. They argue that the crisis had shown that over-reliance on FDI carried its own dangers. Rapid FDI inflows had been a major factor enabling these countries to maintain their overvalued exchange rates. No doubt such exchange rates helped keep domestic inflation under control, but they also increased East Asian vulnerability to specu lative attacks. And therefore it was the drying up of FDI, largely as a result of competition from lower wage countries (especially China) and the mobility of regional investment by

Block's analysis Essay Example | Topics and Well Written Essays - 750 words

Block's analysis - Essay Example Instead, as the service sector has come to contribute a large part of the global income, it has become important for organizations to choose the right structure and approach that can create the perfect working atmosphere for its employees. Most organizations that exist in the world today are yet to recognize the importance of organizational behavior and remain attached to a culture that centers over control and authority. Even with the increased emphasis on improving relationships, developing inter personal skills and communicative strengths, institutions still tend to rely on focusing their resources towards devising better and efficient strategies, control structures and technology that continue to be perceived as the visible parameters for organizational success. However, businesses fail to understand that the present working demands an approach that is rational and need not be tangible and measurable. Issues concerning standards, practices, rewards, empowerment and training are issues that assume greater significance in the new age of consulting that needs further enhancements and newer approaches as it is still nascent in terms of evolutionary analyses. In the present case, it seems that employees (consultees) have been asked to fill out a survey that is perceived as potentially exacerbating material by the top management in the company. as the name suggests, The role of the coordinator for Staff Development in the current scenario is to improve the professional and personal capabilities and efficiency of the employees. However, problems can arise when the role of a consultant is limited to a mere effort that involves analyzing the current situation and suggest a few recommendations that are believed to provide better results. Instead, employees expect to see action whenever any such attempts are made. When surveys aimed at finding out possible inefficiencies are too specific by virtue of concentrating on minute areas of detail, workers need to use extra effort and thought to fill them out. In many such instances, they are probably the best bet when it comes to highlighting very specific issues that exist within their work domains. Having made such an effort, respondents expect someone to pursue it responsibly and take the necessary action. When they begin to sense that nothing has been done to look into their issues, a general sense of distrust and distaste begins to develop. A staff coordinator is also responsible for ensuring transparency at all levels within the organization and ensuring that the management participates in the requisite roles with complete dedication. It is also expected that deliberate displays of power, authority and expertise are done away with in such scenarios. However, as is evident in most organizations today, differences crop up at all levels within a company. For instance, departments sometimes find it difficult to coordinate a task that requires collaboration between several such entities usually involving a distortion of communication and lack of understanding of the role of people in the other departments thereby leading to mutual criticism and lack of respect. In such cases, animosity develops between departments, which may surface

Willy Russells Our Day Out Essay -- Willy Russell Our Day Out Essays

Willy Russell's "Our Day Out" Willy Russell has written many plays over the last thirty years, but there is one feature that is common to all of them: the issue of social and cultural background. This is the situation of the characters; their surroundings; their class; the society in which they are brought up, and the culture of that society. It is this that can lead to the behaviour, feelings, opinions and general outlook of the characters. Russell explores the effects that society and culture can have on people in all his plays, but in none is it so poignant as in 'Our Day Out', the story of what happens when Mrs Kay takes her Progress class out of inner-city Liverpool on a school trip to Conwy Castle, Wales. Throughout 'Our Day Out' the issue of social and cultural background is ever-present, but it is discussed and conveyed in many different forms; the colloquial dialect Russell uses; the symbolism that is featured; the behaviour and attitudes of the children; the way that people react to these children, and the insights we get into their family lives. Willy Russell himself said that he writes for the theatre because 'it's concerned with the spoken rather than the written word'. In 'Our Day Out' we see the importance of the spoken word through the language that the children use. Having grown up and taught at a Comprehensive school in Liverpool, Russell knows the Liverpudlian dialect perfectly, and he uses his knowledge to give a truly representative feel to the play. The children use words such as 'agh'ey', 'ooer', and 'nott'n', and the authentic language that the children use help to make the play feel more real. Because Russell writes the words as they would be spoken in a Liverpudlian acce... ...ry isn't. The poignancy and intensity of the play is somewhat masked in places by the comedy, but we do catch glimpses of the hopeless, desperate situation these children are facing. As Mrs Kay says, 'Ten years ago you could teach them to stand in a line, you could teach them to obey, to expect little more than a lousy factory job. But now they haven't even got that to aim for. There's nothing for them to do, any of them; most of them were born for factory fodder, but the factories have closed down.' Throughout the play this is the underlying tone, and the subtle way that Russell conveys this message heightens the effect when it comes. This day out is simply an oasis; one day of fun out of their whole lives, and at the end of it we see how the glimmer of something bright and beautiful makes it all the harder to turn your eyes back to the grey and mundane.

Applying for English literature Essay

I was in my junior school when I decided that gender would not be a bar against my pursuit of knowledge, acquisition of a college degree and a doctorate in my future life. I am in the threshold of that final objective and that is why I am applying for this program in Winthrop University. My training and experience at the English Department of Girls’ Arts College in Saudi Arabia have given me enough confidence and provided a foundation for higher studies in English literature. I wish to pursue my higher education in the field of English Literature in Winthrop University because the tantalizing taste of this in my under graduation has made me crave for more. A systematic . introduction to this field was provided in my undergraduate college course at Saudi Arabia, where I could get a bird’s eye view of the history of literature, the social history of England, different literary forms, origin of words of the language, and also the study of some works of Literature pertaining to different ages. The study of Literature , according to me ,is not only a veritable treat to the lover of fantasy, but is also a treatise in profound truths, dealing with people at large and will never cease to fascinate the reader on account of its infinite variety. A child is fascinated by fairy tales and loves to wander into an imaginary world of escapism that it understands likes whatever is relevant to its mind. On the other hand, the study of literature provides the same route of escapism to the adult, who on the one hand seeks solace in appreciation of nature, in an imaginary realm of total make-believe and on the other hand is also privy to the working of the human mind. My undergraduate program in Arts College Saudi Arabia has paved way for an appreciation of Literature but I desire to get into an in-depth study of the plays of Shakespeare, the nature poetry of the Romantic age and the dynamic fiction of Modern Age. There were periods of transition and literature has evolved from time to time, reflecting the changing moods of society and nature of men and women. As a person who has come from Saudi Arabia, I am an admirer of women go-getters and that is the reason for my fondness for Shakespeare’s Portia or Jane Austen’s heroines who combine an iron will and determination and courage in the gentle cloak of a woman. I wish to acquire a Masters’ in English Literature and thereafter do research and get a Doctorate in this subject. This study of literature is ideally suited to my temperament and all that it calls for is extensive reading and an instinctive appreciation of the beauty of the English language and the power of word play. This word play, sentence construction coupled with the versatility of theme and action has made me an avid reader of Shakespeare’s plays. While I have been able to recognize and admire the craftsmanship of great playwrights, poets and novelists I still feel inadequate because I am unable to fully comprehend the import of the messages. A higher education in Winthrop University would not only aid me in understanding the nuances of Literature but would provide me with lessons for life, because Literature is but a depiction of this changing world and is a looking glass through varying periods of evolution. I am a person who wants to be a trend setter and prove to the world that my under graduation in Saudi Arabia has instilled a love for the subject of English Literature and has motivated me enormously in seeking to specialize in this. I love this study of English Literature and have repeatedly read select plays of Shakespeare like’ The Merchant of Venice’’, â€Å"Macbeth†, â€Å"Romeo and Juliet†, and also the romantic novels of Jane Austen. While I am dumbstruck by the imagery and the beautiful analogies of Shakespeare’s tragedies, I am endlessly fascinated by the strength of character of his heroines. They are my role models and I am convinced that a detailed study, analysis and an advanced appreciation of Literature would add to my insights, render a greater understanding of human beings, and would enrich my life. As opposed to hard toiling in a physics or a chemistry laboratory, this world of literary escapism would not only suit my nature but would benefit me because it would provide me with the opportunity of enhancement of knowledge ,. n improvement of my language skills , and an enjoyable escape route from the mundane tasks of this world. ‘’Reading maketh an exact man’’ and I wish to hone my skills in discerning truth from fantasy and work on my powers of expression. Science is an objective study of different species and phenomenon, but literature is a portrayal of characters and delves deep into the human mind and describes in the course of a play or novel the workings of the human mind in its absolute magnitude. This is why we have a Macbeth, a Hamlet, a Portia, or a Jane and Emma and the innumerable characters of different playwrights and novelists. There is no end to originality and it is Literature alone that can give such a wide scope for subjective interpretations. There is nothing right or wrong but it is one’s own interpretation and expression of that perception that is valued by our evaluating professors. This is the primary reason for my love for the subject and I know that I am going to be evaluated for my reading and understanding of a particular piece of literature. Literature , while introducing the reader to different facets of human personality , provides a fringe benefit of excellent articulation of one’s thoughts because this is one subject where no student is condemned for giving a novel answer and the student is let loose in an imaginary world , that invites his unique appreciation of the subject. However, the complete understanding of great pieces of Literature can be acquired better through a systematic training, and guidance of eminent professors and experts in the field would go a long way in helping a person appreciate this better. This is another reason for my applying for this program. I love to read poetry and am transported to the world of Wordsworth and Keats but it would benefit me if I am systematically taught the technicalities of this literary form. The figures of speech and literary devices are highlighted by professors who help us appreciate not only the general idea but also the poet’s skill in the use of the language. Milton’s â€Å" Paradise Lost† would be different when read with the expert guidance of a professor. Personally, my great love for the subject has induced the motivation and determination to seek advanced programs in English Literature and I am confident that I will come out in flying colors. Masters’ in Winthrop University would prepare me for my Doctorate program in this field and I am certain to succeed in that ultimate aim . I can put in long hours of study and reading and have also been given the necessary basic training to do comparative studies between plays, novels, poems, characters, themes rendering of action and the evolution of plots. This systematic training has instilled within me an instinctive aptitude to study different aspects of a character in a piece of Literature and it has become such a habit with me that I look for analysis of a plot or character even while engaged in light reading[eg while reading a Mills and Boon Romance] or while watching a film. My short term career goal is to excel in my curriculum and get a creditable Masters’ and this would be the stepping stone to my Doctorate degree in Literature. Diligence, focused performance and determination to succeed are the only features of my character that I would fall back on for achieving this ideal of mine.